Writing a blog can be a very entertaining and rewarding process. It's creatively liberating as you can decide to write about just about any subject you want. But winning readers can be a different story!
If you want people to find your blog and see what you have to say, consider SEO (Search Engine Optimization). This means that you are doing certain things in your blog so that the search engines will alert your readers. Here are three SEO mistakes you should avoid while blogging.
1. Vague titles
While it may be fun to find a catchy and perhaps even humorous title for your next blog post, if you want readers to find it in their favorite search engine and actually encourage them to click on it, you'll need one good, descriptive title. Instead, save your catchy humor for the subtitle!
A good title tells them what it is about or in some way raises their interest. It should contain keywords for it to appear in the relevant search results pages.
2. No keywords
Trying to include too many keywords in your content can quickly lead to something that is unreadable and fun. However, keywords play an important role in classifying your blog post and need to be considered.
Of course, some keywords appear in your writing when you talk about a topic, but it's great to do some basic keyword research as you work on your blog posts and find out where you can replace or replace some phrases with powerful keywords instead.
This can make a huge difference in the ranking of the post on search engines and even the overall ranking of your blog. So do not underestimate the power of preliminary research.
3. No author bio
If you want to build a good reputation, get credit for people quoting you, and encourage people to stay with you so they can get to know you better, you'll need to include an author biography for each post. Your author's biography should be linked to your social media profiles so you can build a link network to improve your SEO. Your social media profiles should then link to your blog and create a backlink web that Google follows!
Backlinks play a big role in improving your ranking. For that reason, you should provide this author with bio information and the links above, wherever you are on the internet.